Growing up middle income in Vega Baja, Puerto Rico, Benito Martinez Ocasio envisioned a lifetime career in music from an earlier age

At 5, he joined up with a church choir, but round the exact exact same time became enthralled with rap en espaсol after getting the rambunctious Vico C record “Бngel Que Habнa Muerto” as a present. As an adolescent, he immersed himself both in the songs his mother listened to — master vocalists like salsa legend Hector Lavoe and Juan Gabriel — plus the reggaetуn his buddies loved: Daddy Yankee, Don Omar, Wisin & Yandel, Ivy Queen and Calle 13. Those early impacts will always be contained in their music, from their own roundly sonorous vocals to his many discreet lyrical details: In “La Romana,” he pronounces the terms ojalб y (“hopefully, and. ”) as “ojalai,” a reference to Voltio’s “Chulin Culin Chunfly” featuring Calle 13, for which rapper Residente makes use of the same pronunciation.

By 2016, he had been publishing songs on SoundCloud as Bad Bunny, while balancing a job that is grocery-bagging university classes

That’s when Noah Assad, creator of Rimas Entertainment, and notice This Music label mind DJ Luian heard their self-produced solitary “Diles.” Luian connected Bad Bunny together with powerhouse manufacturing team, Mambo Kingz. Continue reading Growing up middle income in Vega Baja, Puerto Rico, Benito Martinez Ocasio envisioned a lifetime career in music from an earlier age